Protein Water Backs Arenacross

Protein Water, the fuss-free muscle and skin maintenance drink, is the latest high-profile brand to join forces with The Arenacross Tour.

The hugely-popular recovery and hydration product is the brainchild of former motocross rider Henry Western, who created the completely natural drink to satisfy his needs after an arduous day of riding. Protein Water contains 20g of whey protein, which is easily digested and gets to work immediately – a huge benefit for everyone involved in action sports and particularly those hard-charging Arenacross racers.

Such is the demand for Protein Water, that it is now stocked at high street outlets such as Boots, M&S, Sainsburys and Wholefoods. With the Arenacross Tour taking in three of the UK’s largest cities in 2019, combined with its high level of exposure to action sports fans, families, national media and social platforms, the team behind Protein Water is upbeat about the new partnership as outlined by the company’s managing director and founder Henry Western; “As a former motocross rider, I wanted to produce a quick-acting and user-friendly drink that would aid recovery after a hard day’s riding. We’ve done that with +PW, and now we want to spread the word, not just on the high street, but in fast-paced sporting events such as Arenacross. We’re really excited by the new partnership as it brings our products back to the high-energy arena in which it can truly benefit.”

Clearly delighted at this latest development for the Arenacross Tour, ASL’s Matt Bates added; “Protein Water is another great brand joining the growing list of partners. Through its involvement with MVR-D Racing last year, we welcome the company’s progression in stepping up to become an official Tour partner. It’s clearly a young and forward-thinking brand, and that fits perfectly with our overall long-term Arenacross strategy.”